You are planning website changes
Establish priorities before investing in new pages or development.
CHOOSE YOUR NEXT STEP
Free AI readiness check vs paid ARC-100 assessment
The free check identifies signals. The paid audit helps your team understand the evidence and decide what to do next.
CHOOSE THE RIGHT DEPTH
A first signal or a plan to act on.
Start free to explore. Choose the paid audit when you need evidence in context and a clear investment priority.
| What you receive | Free automated snapshot | Human-reviewed ARC-100 |
|---|---|---|
| Price | Free | CAD $599–$1,250+ · scope confirmed first |
| Best for | An initial view of website signals | Deciding what to improve and where to invest |
| Pages reviewed | Public homepage and selected website files | Priority pages and locations agreed for your business |
| Score | Preliminary automated readiness score; not a ChatGPT ranking | Human-reviewed scoring with evidence, context and untested items identified |
| AI answer testing | Only completed tests count; unavailable testing is marked not tested | Documented questions across agreed platforms; API and consumer-app observations distinguished |
| Competitors | Limited to businesses observed in completed tests, if available | Relevant competitors, cited sources and differences within the agreed test scope |
| Deliverable | Three priorities, one practical action and available test evidence | Evidence-backed report and roadmap ranked by impact and effort |
| Human review | Not included | Included within the agreed assessment scope |
| Website changes / ongoing monitoring | Not included | Separate engagements; your existing agency can implement recommendations |
Free and paid scores use different scopes and are not directly comparable. Neither guarantees rankings or AI recommendations. Answers vary by prompt, platform, location and time.
WHEN DOES PAID MAKE SENSE?
When your next decision needs more context.
AI describes your business incorrectly
Document the descriptions and sources involved within an agreed test scope.
Your team needs a usable roadmap
Assign actions, assess effort and agree how improvements will be checked.
A low free score does not prove your business is absent from AI answers. A high score does not prove it is recommended. Those conclusions require documented answer testing.