Observed evidence
In this fictional example, the business's main service page describes the service but gives no clear service area, named provider or Organization structured data in the downloaded HTML.
ILLUSTRATIVE EXAMPLE · NO CLIENT DATA
From a website signal to a useful decision.
This sample shows the structure of one possible finding. The company and evidence are fictional; the example does not claim a measured improvement or represent a completed client audit.
EXAMPLE FINDING 01
Service and location are hard to verify.
Hypothetical business: a local professional service firm. Priority: review with the client. Scope: one service page, then related public sources.
What remains uncertain
This alone cannot prove that AI platforms ignore the business. We would validate rendered content and structured data, review other public sources, and repeat relevant answer tests before making that claim.
Recommended action
Make the provider, service area and service details explicit on the page. Add valid structured data only where it matches visible facts. Ask the existing web team to implement the approved change.
Verification
Re-crawl the updated page, validate the markup, check the rendered content and repeat the documented prompts. Record what changed and what did not.
ILLUSTRATIVE MONTHLY VIEW
Monitor evidence, not just a score.
A real client view would include dated prompts, platform and location settings, source links, changes made, and business actions where attribution is available. The entries below show the format only.
| Measure | Example record | Interpretation |
|---|---|---|
| Answer tests | Five repeated prompts, with date and platform | Compare like-for-like tests; a single answer is not a trend. |
| Citations and descriptions | Source URL and captured answer excerpt | Verify whether the answer is accurate and cites the business. |
| Work completed | Approved page and markup changes | Check that each fix addresses a documented finding. |
| Business actions | Relevant inquiries, if tracking is available | Do not assume an AI mention caused a lead. |
What the assessment can and cannot tell you
AI answers vary with prompts, platform versions, location, personalization and time. We document test conditions, repeat important queries, and separate observed citations from inferred commercial impact. An assessment cannot guarantee rankings, recommendations or revenue.