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FOR CANADIAN LAW FIRMS
Help prospective clients understand why your firm fits their needs.
Find out whether your public website clearly communicates your practice areas, lawyers and service locations—and how your firm appears in AI answers within an agreed audit scope.
START WITH THE BUYER’S QUESTION
What might someone ask AI?
Illustrative questions, not measured search demand or actual recommendations.
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Who helps small businesses review commercial contracts in Vancouver?
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What should I ask a lawyer before a first consultation?
WHAT WE EXAMINE
The facts behind your visibility.
Practice-area clarity
Can someone distinguish the matters you handle, who you serve and the next step? We examine priority service pages and the questions they leave unanswered.
Lawyer and firm identity
We review how lawyer profiles, stated credentials and firm details connect to your services, using public evidence.
Local relevance
We check whether office locations, service areas and contact information are clear and consistent across the sources in scope.
Observed AI answers
For the agreed platforms and questions, we document mentions, citations, competing firms and inaccurate descriptions. Absence in a test is not proof of absence everywhere.
ILLUSTRATIVE FINDING · NOT A CLIENT RESULT
What useful evidence looks like.
This scenario explains our reporting style. It is not a completed audit or a promise of results.
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Observation
A practice page names family law but leaves the consultation process unclear.
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Why it matters
A prospective client cannot easily tell what to prepare or how to book. AI may also have limited useful information to draw on.
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Recommended next step
Clarify the consultation steps and service boundaries, have the firm approve the wording, then repeat the documented tests.
YOUR PAID AUDIT DELIVERABLES
A plan your team can use.
A documented baseline
A scoped assessment with scoring context, page evidence and clear notes on anything not tested.
Observed answer evidence
Agreed prompts, platforms, dates, cited sources and relevant competitor observations. API tests are labelled separately from consumer-app observations.
Priorities and handoff
Recommended actions ranked by impact and effort, with responsibilities and a proposed verification approach. Your existing agency can implement them.
CHOOSE THE RIGHT DEPTH
A first signal or a plan to act on.
Start free to explore. Choose the paid audit when you need evidence in context and a clear investment priority.
| What you receive | Free automated snapshot | Human-reviewed ARC-100 |
|---|---|---|
| Price | Free | CAD $599–$1,250+ · scope confirmed first |
| Best for | An initial view of website signals | Deciding what to improve and where to invest |
| Pages reviewed | Public homepage and selected website files | Priority pages and locations agreed for your business |
| Score | Preliminary automated readiness score; not a ChatGPT ranking | Human-reviewed scoring with evidence, context and untested items identified |
| AI answer testing | Only completed tests count; unavailable testing is marked not tested | Documented questions across agreed platforms; API and consumer-app observations distinguished |
| Competitors | Limited to businesses observed in completed tests, if available | Relevant competitors, cited sources and differences within the agreed test scope |
| Deliverable | Three priorities, one practical action and available test evidence | Evidence-backed report and roadmap ranked by impact and effort |
| Human review | Not included | Included within the agreed assessment scope |
| Website changes / ongoing monitoring | Not included | Separate engagements; your existing agency can implement recommendations |
Free and paid scores use different scopes and are not directly comparable. Neither guarantees rankings or AI recommendations. Answers vary by prompt, platform, location and time.
BEFORE YOU START
Questions worth asking.
Will this make ChatGPT recommend our firm?
No. We can document observed answers and improve the information your firm makes available. Recommendations and rankings are controlled by third-party platforms.
Do you need client files or case details?
The assessment starts with public website information. Do not send client files, privileged material or identifying case details through the free check. Any additional access is scoped separately.
Can you work with our existing web or SEO agency?
Yes. The paid report gives your team evidence, recommended actions and a sequence for implementation. Website changes are a separate engagement.
Is this a legal compliance review?
No. Your firm remains responsible for reviewing legal content, professional claims and proposed changes before publication.
TAKE THE NEXT STEP
Start with your website.
Get a free preliminary score, or discuss the evidence you need before investing in changes.
Get my free snapshot