WHY USE THIS RESOURCE
The gap this guide helps you address
AI terminology changes quickly and often makes simple business questions sound unnecessarily technical.
HOW TO APPLY IT
Turn the guidance into an internal working session
Our resources focus on durable principles: clear information, verifiable expertise, accessible structure, responsible processes and measurement tied to customer needs.
USEFUL OUTPUTS
What you should have when you finish
The goal is a clearer starting point and better internal questions—not a false pass-or-fail result.
WORKING QUESTIONS
Prompts to use as you review your website
Record evidence and examples beside each answer so the discussion leads to practical action.
What should leadership understand first?